Ben BarokasMember since March 2016Contact Ben
Ben is a serial entrepreneur and angel Investor in start up technology companies developing, transforming, and disrupting global business models. Currently CEO of Sourcepoint the first content compensation platform. Prior to Sourcepoint Ben ran Google’s Global Marketplace Development team. Prior to Google Ben was the founding CEO of Admeld which was acquired by Google in 2011. Prior to the Admeld - Google transaction, Ben ran advertising at JumpTV. Ben also spent 6 years at AOL running ad product development and operations.
Articles by Ben All articles by Ben
- Ad Blocking Can Lead To Punishment Of The Good in
Publishers Daily on
The rapid adoption of ad blockers has sent a clear message. Consumers have had enough of the intrusive and aggressive approach to advertising that has become part of the Web browsing experience. It punishes publishers, irrespective of the ad experience delivered to their users.
- Publishers And Ad Blockers Need To Talk About Compensation in
MAD London on
Ad Blocking needs to be tackled by a dialogue with consumers on how publishers should be compensated.