For the past two decades, Calum Smeaton has dedicated his professional life to starting and growing innovative software and e-commerce startups. After being entrenched in the world of data analytics for years – and seeing firsthand how data can transform an industry – Calum founded TVSquared in 2012 to bring state-of-the-art analytical capabilities to the world of TV advertising. Calum is recognized for building outstanding global teams; in fact, many of his employees have been with him for more than 10 years. He thrives on taking a company from idea to exit and is regularly tapped by journalists, analysts and event organizers to discuss his unique management strategies and his fervent belief that data-driven decisions need to be at the cornerstone of every business. Before TVSquared, Calum was the CEO of Sumerian, a provider of big data analytics for retail and investment banks. He was also the co-founder and CTO of Orbital Software, which was listed on the London Stock Exchange and merged with Sopheon PLC in 2001. Outside of work, Calum is an avid outdoorsman, who can frequently be found all over the world kite surfing, snowboarding and sailing.