Alexander Reinhold
Member since March 2016Contact Alexander- Head of Solutions Sociomantic Labs GmbH
- Berlin
- 10999 DEU
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- NBCU's Move Into Programmatic Positive Sign -- But More Work Still Necessary in
Real-Time Daily on
03/04/2016
When it comes to programmatic advertising, TV is the new kid on the block. NBCU, for instance, only recently announced it will make its ad slots available for programmatic buying. This is great news for the industry, as it further validates that the automation of media buying is the way forward for advertising as a whole- that it makes sense not only for standard display units, but across all connected platforms and devices. However, while programmatic TV sounds great in theory, we must be aware of several pitfalls that might inhibit quick adoption.
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