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Janie Curtis

Member since February 2016Contact Janie

  • SVP/Head of Brand Strategy Bernstein Rein
  • Kansas City Missouri
  • 64112 USA

Articles by Janie All articles by Janie

  • The Power Of Marketing Transparency in Marketing: Health on 03/08/2016

    Marketing healthcare can be challenging in today's environment because according to a Gallup study in 2015, only 39% of consumers have a positive view of the industry, compared to 45% that have a negative one. That leaves the industry with a net 6% deficit. This is shockingly low when compared to another industry like the computer industry that has a 59% net positive score.

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