Eric Solomon
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- Using Technology To Deliver Value in
Marketing: Health on
03/11/2016
In this age of rapid technology, marketers have more investment options to consider than ever before. Media advancements and convergence have empowered consumers, and blurred the lines between advertising and content. And thanks to big data, the majority of our marketing efforts can be measured and held accountable not only to front-end marketing objectives, but also against tangible business goals.
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