Natalie BodenMember since April 2014Contact Natalie
- President and Managing Director BodenPR
- Miami Florida
- 33166 USA
Articles by Natalie All articles by Natalie
- Winning Hispanics's Trust Amid Healthcare Uncertainty: Top 5 Considerations in
Marketing Insider on
Amid the healthcare debate in the U.S., one key data point cannot be overlooked: There are 58 million registered and documented Hispanics that go to work every day, shop and make healthcare choices for their families. The U.S. Hispanic segment continues to represent an enormous opportunity for brands in the healthcare sector, and to win their trust amid healthcare uncertainty, brands must become their "neighborhood doctor."
- Top 2016 Trends In Hispanic Social Media in
Hispanic purchasing power in the U.S. is $1.5 trillion, with a total population of 54 million. 26 million are on Facebook, 12 million on Twitter and 9.6 million on Instagram. And in 2016, the opportunity to capture this $1.5 trillion socially connected, mobile-first Hispanic consumer is larger than ever before.