Carol MillironMember since March 2016Contact Carol
- Senior Vice President, Client Engagement SheSpeaks Inc
- LinkedIn: https://www.linkedin.com/in/carol-milliron-3121491?trk=nav_responsive_tab_profile_pic
- Twitter: @CarolMilliron
- 104 W 27th Street
- 3rd Floor
- New York New York
- 10001 USA
Carol Milliron is the SVP of Client Engagement for SheSpeaks Inc. (www.shespeakinc.com), an award-winning user content platform that connect influencers to brands to create and amplify compelling content. SheSpeaks helps companies like P&G, L'Oreal, and American Express build powerful user content that reaches millions of consumers via paid and earned media. Carol helps clients create word-of-mouth and sampling programs that spark women’s interest, obtain candid feedback, grow word-of-mouth awareness, and build long-term brand advocates.She was a client of SheSpeaks before joining the company from the PR agency world (Edelman and Zeno Group). She lives in Atlanta and is a regular blood donor.
Articles by Carol All articles by Carol
- Maximizing Influencer Relationships to Create Powerful Content That Reaches, Motivates Moms in
Finding the right influencers to work with your brand is only one of the challenges. Ensuring that influencers create content that has the potential to move moms to action is another.
- Why CPG Brands Are Letting the Games Begin on Social: #Rio2016 Content in
Marketing: CPG on
- UGC: It's As Easy As 1, 2, 3 ... in
Marketing: CPG on
Last fall, I paused while scrolling through my Facebook feed when I spotted a friend and her family holding a four-foot fork and an oversized blueberry in front of a "pancake mobile" parked in front of her house. Her photo led to her blog post, where she explained how I could tweet the company that was launching frozen pancakes and get some for myself. I searched the hashtag, saw more pictures of folks having fun, and tweeted them to visit me. When the driver showed up, he filled up my freezer after I agreed to share my own photos (more user-generated content) - and my pancakes.