Mitch BrandowMember since January 2013Contact Mitch
Focused on the use of data to fuel content, connections, and creativity.
Articles by Mitch All articles by Mitch
- Engagement Matters. Emotion Sells. Data Fuels. in
A while back I was chatting with the CMO of a major consumer brand. The topic turned to social media, and he told me how he had just had a chat with some social media gurus who were adamant that engagement didn't matter. It was all about reach. And thus, he saw no reason to focus on consumer engagement... Clearly this is not reality. And I'm here to defend creativity. Engagement does matter. In particular, emotional engagement matters.