Stacey Weller

Member since March 2016Contact Stacey

Client Strategy Manager Adaptly
Chicago Illinois
60618 USA

Current Chicago resident and Adaptly’s (adaptly.com) very own digital media guru. When not strategizing launches across multiple autonomous marketing platforms, you can find her at the dog park with her lovable Pomeranian or hopping on a plane to the next travel destination.

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How To Amplify Live TV Spots With Social Media Placements in Social Media & Marketing Daily on 03/15/2016
If you're a TV sponsor of major live events like sports and aren't taking advantage of the second-screen consumer, you are making a mistake. According to a Facebook study, 73% of users accessed their devices while watching a show. Additionally, 85% of people who use Twitter during prime-time hours reported tweeting about TV.

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How To Amplify Live TV Spots With Social Media Placements by Stacey Weller (Social Media & Marketing Daily on 03/15/2016)
Thanks for reading, Ed. Those are good questions. Every sport is different so it’s tough to get an average that represents all the surrounding social activity. You’re right and Nielsen is helpful: it makes top five and ten Twitter TV Ratings available one day and week at a time. Plus, Nielsen’s Social Content Ratings, which will also include Facebook data, should roll out sometime in the first half of this year.

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