Stacey Weller
Member since March 2016Contact Stacey- Client Strategy Manager Adaptly
- Chicago Illinois
- 60618 USA
Current Chicago resident and Adaptly’s (adaptly.com) very own digital media guru. When not strategizing launches across multiple autonomous marketing platforms, you can find her at the dog park with her lovable Pomeranian or hopping on a plane to the next travel destination.
Articles by Stacey All articles by Stacey
- How To Amplify Live TV Spots With Social Media Placements in
Social Media & Marketing Daily on
03/15/2016
If you're a TV sponsor of major live events like sports and aren't taking advantage of the second-screen consumer, you are making a mistake. According to a Facebook study, 73% of users accessed their devices while watching a show. Additionally, 85% of people who use Twitter during prime-time hours reported tweeting about TV.
Comments by Stacey All comments by Stacey
- How To Amplify Live TV Spots With Social Media Placements
by
Stacey Weller
(Social Media & Marketing Daily on
03/15/2016)
Thanks for reading, Ed. Those are good questions. Every sport is different so it’s tough to get an average that represents all the surrounding social activity. You’re right and Nielsen is helpful: it makes top five and ten Twitter TV Ratings available one day and week at a time. Plus, Nielsen’s Social Content Ratings, which will also include Facebook data, should roll out sometime in the first half of this year.
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