David StaasMember since March 2016Contact David
David Staas brings to NinthDecimal more than 13 years of marketing and product experience in both the mobile and advertising industries. David has been a part of numerous mobile start-ups and is extremely passionate about the location-based media and advertising industry. As President of NinthDecimal, David is responsible for the company’s go-to-market strategy and business execution, with direct responsibility for marketing, product management and engineering. David served as interim CEO of NinthDecimal for six months prior to his promotion to President, achieving record quarterly revenue growth, launching the Location Graph product, and creating a performance-based mobile business. Prior to the interim CEO role, he served as Senior Vice President of Marketing and Product Management, leading the company’s expansion into mobile. Before joining NinthDecimal, David was Vice President of Marketing at Ad Infuse (acquired by Velti), a leading pioneer in mobile advertising. There, David built a premium mobile network as well as a mobile ad platform deployed by some of the largest global mobile operators. Prior to Ad Infuse, David led the Global Product Marketing team at Openwave Systems, the company responsible for pioneering the mobile Internet. David was responsible for go-to-market initiatives across the full $400M annual product portfolio in the Americas, Europe, and Asia. He also founded the Messaging Anti-Abuse Working Group, an industry consortium of mobile carriers and ISPs to combat spam. David has a bachelor’s degree in architecture from the University of Virginia and a master’s degree in business administration from the Fuqua School of Business at Duke University.
Articles by David All articles by David
- Brand Recovery Success Requires A New Marketing Framework in
Marketing Daily on
This isn't a return to pre-pandemic normalcy. More nimble brands are thinking about new customer acquisition and increasing market share.
- Brick-and-Mortar Retailers Can Take Back The Holiday Momentum in
Marketing Daily on
The retailers that are poised to win this holiday season are embracing that strength by leveraging an unlikely but formidable asset - their brick-and-mortar stores
- Why Mobile Programmatic Will Become An Advertising Necessity in
Real-Time Daily on
We have seen mobile budgets for programmatic grow exponentially over the past year. But it's more than a shift in resources from traditional digital ad buys that defines this revolution. What's really exciting is how brands are putting more of their first-party consumer data on programmatic platforms to enable highly sophisticated targeting and measurement.
Comments by David All comments by David
- Why Mobile Programmatic Will Become An Advertising Necessity
(Real-Time Daily on
Thanks for your comment Ed. My reference is about mobile device usage overall, and the article has now been updated with a link to my data source: http://www.businessinsider.com/us-is-spending-more-time-on-apps-than-tv-2015-9.