Andrew Fischer

Articles by Andrew All articles by Andrew

• Programmatic Virtual Reality: Sci-Fi In The Making  in Real-Time Daily on 05/27/2016
  

  For marketers, VR will open up entirely new and exciting ways to engage with customers. Also, by applying the efficiencies, targeting, and scale of programmatic media execution into the virtual reality medium, an entirely new and exciting mode of customer engagement is born.

• 3 Keys To Prevent Programmatic Ad Fraud  in Real-Time Daily on 03/22/2016
  

  One of the biggest concerns of the entire programmatic landscape is the risk of fraud. While this risk is certainly real, there are plenty of steps advertisers can take to ensure they are buying high-quality ad placements. In doing so, marketers and their agency partners can maximize their programmatic results and drive efficient ROI. With that in mind, here are three key steps advertisers should take to prevent programmatic ad fraud.

Comments by Andrew All comments by Andrew

• 3 Keys To Prevent Programmatic Ad Fraud by Andrew Fischer (Real-Time Daily on 03/22/2016)
  

  Hi Ed - I think it's important for both the buy side and sell side to vigilantly combat and minimize ad fraud.  In our experience, reputable the sell side partners (aka publishers) employ many tactics and technologies to also combat fraud.  With high fraud levels, they will quickly be banned from the open exchange environment, and halt any programmatic revenue.  Publishers are incentivized, and CPMs will be correlated, with the quality of their content and traffic.  From our buy side purview, we only work with technology partners and ad exchanges that employ all the "sell side" precautions to absolutely minimize fraud exposure for all digital advertisers.  

• The Three Stages Of Funding A Startup by Matt Straz (Online Spin on 04/29/2013)
  

  Great primer on the startup fundraising stages. I'd posit that "Seed" rounds seem to be growing - and often reach $1 MM or more. And it seems that the lines become more blurry by the day between angel, super angels, seed stage, micro VC firms, etc. More important than the semantics, it seems, is finding the right investors at the right stage that can help your startup accelerate and scale.

• "The Affluent Effect": Consumers In A Digital World by Sherrill Mane (Engage:Affluent on 08/31/2011)
  

  The value of the affluent audience has always been inherent. But it is great to see research that highlights both the digital savviness of the affluent consumer, as well as their receptivity to online marketing. Considering the internet's ability to provide excellent targeting for advertisers, spending online to reach these wealthier consumers yields an excellent marketing ROI. At the RGM Group, we have been working with both affluent focused publishers for over seven years, and our experience has enabled hundreds of discerning advertisers to smartly engage their desired customers. You can view our proprietary affluent focused portal here: www.JustLuxe.com, as well as our corporate site here: www.RGMGroup.com.

• Ad Buyers Embrace Digital, Publishers Lag by Gavin O'Malley (Online Media Daily on 07/20/2011)
  

  Smart marketers and agencies continue to push for efficiency and ease in executing digital advertising campaigns. Reach and targeting are at the top of the digital media planner's priority list, which is no surprise. At the RGM Alliance, our combined reach enables our publishers to attract advertising campaigns they wouldn't normally be considered for. And we provide the planning community high-quality audience targets across multiple channels with significant reach. Everybody wins...

• Ad Networks Continue Tracking Users Who Opt Out by Wendy Davis (Online Media Daily on 07/12/2011)
  

  Digital privacy is a complex issue involving consumers, advertisers, publishers and agencies. Until clarity is better achieved, working with networks that drop cookies would seem to present significant risk to brands. It is easy for these firms to quickly damage their brand due to a major issue related to their online targeting efforts. When you also consider that the performance lift is still debatable, why would these brands take that risk? The alternative is working with a network that doesn't drop cookies for targeting purposes. Safe and effective. We've been helping brands do this for 7 years - check out our capabilities at: www.RGMAlliance.com

• Sheraton Spends $20 Million On 'Meet You There' by Tanya Gazdik (Marketing Daily on 06/21/2011)
  

  As a long time SPG customer, I've witnessed the Sheraton rebranding effort with great interest. The newly restored properties seem to be better overall fit with the SPG group of brands, and it is great to see SPG put the marketing effort behind the Sheraton makeover. At the RGM Alliance, we offer savvy online marketers like Starwood the ability to reach millions of targeted consumers while engaged with our premium site partners. In fact, RGMA Travel is now the 2nd largest destination online for consumers seeking high quality travel information and content. Here is our AdAge profile which provides a more comprehensive overview: http://brandedcontent.adage.com/audiencebuyingguide2011/network.php?id=18

• 'Emerging Affluent' Are Key Digital Consumers by (Online Media Daily on 05/25/2011)
  

  "Emerging affluent" is a very apt categorization of a key demographic group. Having come of age in the age of the Internet, it is no surprise that they are "intensely digital" and are opinion leaders, follow trends, love to travel, and are passionate about food and dining. This should be a key target for any advertiser looking to grow their brand now, and beyond as these consumers income and influence will only be rising. At the RGM Alliance, we provide unique advertising packages that efficiently reach these consumers while engaged in premier content on quality sites. Check us out at: www.RGMAlliance.com

• Exposing The Problem With Ad Networks Clients Never See by Ari Rosenberg (Publishing Insider on 12/16/2010)
  

  Please keep the great insight coming! Especially in regards to transparency/quality in the online advertising business. Whereas there will always be unsavory intermediaries in this industry, there will also be reputable firms that provide efficiency in media buying along with brand safety. RGM Alliance will, for one, continue to fight the good fight and provide a “best of both worlds” solution by fusing the benefits of site-specific advertising with the efficiencies of working with ad networks. Have a great holiday all!

• Exposing The Problem With Ad Networks Clients Never See by Ari Rosenberg (Publishing Insider on 12/16/2010)
  

  Please keep the great insight coming! Especially in regards to transparency/quality in the online advertising business. Whereas there will always be unsavory intermediaries in this industry, there will be reputable firms that provide efficiency in media buying along with brand safety. RGM Alliance will, for one, continue to fight the good fight and provide a “best of both worlds” solution by fusing the benefits of site-specific advertising with the efficiencies of working with ad networks. Have a great holiday all!

• Report: Nearly 17% Of Exchange Ads 'High Risk' by Gavin O'Malley (Online Media Daily on 08/11/2010)
  

  Working with networks and exchanges can absolutely increase risk to advertisers due to transparency and inventory risk. Carefully constructed and managed intermediaries, however, provide sustainable value to both advertisers and premium publishers. For advertisers, they provide the ability to reach specific audiences through a transparent brand-safe platform (with minimal "risky" inventory if any). For publishers, the right networks will continue to provide incremental revenue with no sales channel conflict. But this requires a trusted partner that abides to a transparent sales model and executes it with integrity. At the RGM Alliance, we provide value to our partners by selling inventory in content and audience channels (Travel, Lifestyle, Fashion/Beauty, etc), thus avoiding the conflict of representing their inventory directly. The result is a quality advertising product that mitigates the risk inherent in most networks and all exchanges.

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