Yaffa leads Ubimo's marketing strategy and activities. Previously, Yaffa managed marketing activities across EMEA and APAC for OTT TV and new media start ups including Kaltura, Tvinci and IP Vision. A CIM qualified marketer, Yaffa holds a Building Engineering degree from the University of Westminster.
- Advertisers Need To Move Beyond Static Data To Reach Boomers in
Engage:Boomers on
03/22/2016
Today, in a world where everyone talks about breaking down silos, data is still bought, sold and analyzed in a fragmented fashion. Data-driven technology enables advertisers and marketers to target
with greater granularity than ever before more viable customers, using virtually unlimited optimization methods.