Yaffa Finkelstein
Member since March 2016Yaffa leads Ubimo's marketing strategy and activities. Previously, Yaffa managed marketing activities across EMEA and APAC for OTT TV and new media start ups including Kaltura, Tvinci and IP Vision. A CIM qualified marketer, Yaffa holds a Building Engineering degree from the University of Westminster.
- Advertisers Need To Move Beyond Static Data To Reach Boomers in
Engage:Boomers on
03/22/2016
Today, in a world where everyone talks about breaking down silos, data is still bought, sold and analyzed in a fragmented fashion. Data-driven technology enables advertisers and marketers to target
with greater granularity than ever before more viable customers, using virtually unlimited optimization methods.