Chris Lowery is a President and Chief Strategist at Chase Design Group,
a strategic branding and packaging design firm with offices in NY and LA. Chase is currently celebrating its 30th year anniversary.
- Lost In The (Virtual) Supermarket in
Marketing: CPG on
03/30/2016
As the pace of life continues to accelerate, people are looking for simpler ways to tackle their to-do lists. Online shopping caters directly to this growing consumer desire for convenience and speed,
in some cases completely eliminating the need for in-store shopping. This change from a physical to a virtual shopping experience is strikingly similar to the evolution from the iconic vinyl albums of
yesteryear, to today's music download and streaming.