In 2000, Andrew Reid created Vision Critical to disrupt the traditional market research landscape. By leveraging the power of social, mobile and web technologies, Andrew transformed the industry by developing secure, online communities of thousands of customers known as the Vision Critical customer intelligence platform. With Vision Critical’s platform, enterprises can now continuously engage with customers for feedback on new products, services, advertising, promotions and much more. Thanks to Andrew’s vision, companies have the ability to quickly make informed decisions that benefit both the business and its customers.