Jay Denhart-Lillard
Member since March 2016Contact Jay- Advisor Karma Health Partners
- http://karmahealthpartners.com/
- LinkedIn: https://www.linkedin.com/in/jaydl
- Twitter: @jldenhart
- Atlanta Georgia
- 30324 USA
With over 25 years of experience, Jay brings his obsession for creative solutions to business challenges — with a particular emphasis on the union of marketing strategy and emerging technology. Jay is an advisor at Atlanta-based Karma Health Partners, and Co-Founder and Chief Marketing Officer of Yooniko, a tech start-up disrupting the online career development and personal branding market. Previously at Lilly USA's Innovative Customer Experience practice, he was responsible for identifying, developing and deploying powerful new solutions across all Lilly's US brands, including a complete re-design to Lilly's digital and multichannel strategy. Prior to Lilly, Jay worked across several European and Asian affiliates for a global advertising agency as a digital strategist, brand planner, CRM consultant, and designer of their social media capability set. Originally from Indiana, Jay is an Indiana University-Bloomington graduate, who enjoys cooking, theatre, and blogging about technology and marketing.
Articles by Jay All articles by Jay
- Is 'Patient-Centric' A Myth? in
Marketing: Health on
04/05/2016
Is patient-centricity a real thing? At the point of care, when the patient and their care team come together, what does patient-centricity really mean?
Comments by Jay All comments by Jay
- Is 'Patient-Centric' A Myth?
by
Jay Denhart-Lillard
(Marketing: Health on
04/05/2016)
Thanks for your comment, Richard. I agree that as incentives require more accountablility for patient satisfaction, organizations have to respond to this new reality. Your proposal of your question and revolution is well put, and a great rallying cry.My only issue with Patient-centricity as a concept is that it can be interpreted incompletely, and leave out other actors in the point of care who have their own agendas and incentives as well. I think that if you take a close look at the most successful restaurant and service companies who are leading the way, they manage to ensure that the customers needs are met, while also spending focus and reasources on their own employees and vendors, to bring them along as well and make the experience positive and productive for all involved.Thanks again for joining the conversation!
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