Hanna Evron is Director of Marketing for Wochit, she leads industry education and engagement to help businesses embrace the power of social video.
- The Kids Choose Video in
Engage:Teens on
05/05/2016
Every brand looks to the future, thinking about the next generation of customers and how to connect with them. The popularity of video has boomed in recent years, and a new study from Defy Media, a
digital entertainment company, solidifies the importance of video in connecting with the next generation.
- To Reach Teens, Look Beyond Facebook in
Engage:Teens on
04/07/2016
The majority of social video information is focused on the big players in the space: Facebook, Twitter, YouTube, and Instagram. While these industry giants make up the majority of views online,
emerging and niche platforms targeting younger audiences such as Snapchat, Vine and Tumblr can be a strong addition to youth-based social media campaigns.