Aidan Cardella

Member since April 2016Contact Aidan

Media DIY: Honest Assessment Before Taking The Plunge in Real-Time Daily on 04/21/2016
Who doesn't admire the do-it-yourselfer? A DIYer has control of the project, saves money, understands the process and learns something along the way. Most of the time. Except when things go horribly wrong. For many brands, bringing programmatic in-house is an attractive proposition, with potential rewards of greater control, transparency and cost savings. But just as I need to have an honest conversation with myself before taking on a plumbing project, the decision to take on full responsibility for media planning requires clear-eyed self-assessment.

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