Jon is an audience buying and optimization leader with a vast array of offline and online media expertise. As VP, Optimization at Accordant Media, Jon scales best practices across its regional offices, oversees supply strategy and data partnerships, monitors privacy compliance, and helps evaluate the company’s programmatic operations. Before Accordant, he served as the Director of Programmatic Technologies at Accuen, Omnicom’s programmatic buying agency, where he was responsible for optimization training, streamlining campaign operations, and integrating DSPs into the company's technology stack. Prior to joining Accuen, Jon managed media strategy and investment at Starcom, MEC, and Mindshare for advertisers such as Showtime, Kraft, Applebee’s, Jim Beam Brands, VF Corporation, and Ikea. Jon holds an MS in Applied Statistics from DePaul University. As an alumnus of the University of Illinois at Urbana-Champaign, he has a BS in Finance and a BA in Speech Communication. Jon is also a frequent guest lecturer there.