Maria AmorMember since April 2016Contact Maria
- Vice President Havas Formula
- New York New York
- 10013 USA
Articles by Maria All articles by Maria
- For The Love Of The Game: What We Can Learn From World Cup in
Marketing Insider on
Having worked in Hispanic marketing for most of my career, I have always believed sports to be one of the key passion points for reaching Latinos, particularly soccer - or, rather, futbol.
- Are You Talking To Me? in
As a PR practitioner, I often participate in planning meetings where brands discuss their Hispanic marketing plans and target audience. The group is often comprised of adults 25 - 44 who are bilingual and bicultural, reside in the Sun Belt states, are tech-savvy and earn an average income of $69,000. I can't help but see my picture in that profile. I'm a mid-30s mother and wife, Miami resident, and although I was born in Mexico City, moving to San Diego at the age of 10 helped me acculturate to American lifestyles. Considering I'm the target for many brands, I thought I'd offer five tips on how marketers can most effectively talk to me.