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Maria Amor

Member since April 2016Contact Maria

  • Vice President Havas Formula
  • New York New York
  • 10013 USA

Articles by Maria All articles by Maria

  • For The Love Of The Game: What We Can Learn From World Cup in Marketing Insider on 07/12/2018

    Having worked in Hispanic marketing for most of my career, I have always believed sports to be one of the key passion points for reaching Latinos, particularly soccer - or, rather, futbol.

  • Are You Talking To Me?  in Engage:Hispanics on 04/25/2016

    As a PR practitioner, I often participate in planning meetings where brands discuss their Hispanic marketing plans and target audience. The group is often comprised of adults 25 - 44 who are bilingual and bicultural, reside in the Sun Belt states, are tech-savvy and earn an average income of $69,000. I can't help but see my picture in that profile. I'm a mid-30s mother and wife, Miami resident, and although I was born in Mexico City, moving to San Diego at the age of 10 helped me acculturate to American lifestyles. Considering I'm the target for many brands, I thought I'd offer five tips on how marketers can most effectively talk to me.

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