
Mark Jackson
Member since April 2016Contact Mark- Managing Director MC&C
- LinkedIn: https://uk.linkedin.com/in/mark-jackson-b4b74520
- London
- W1T1QR GBR
Mark’s 14 year career has been focused on growing the clients he works on and improving the performance capabilities of the agencies he’s worked at. Mark began at MediaCom as a planner/buyer rising quickly through the ranks to become the youngest Associate Director in the agency taking control of the whole RBSi account and was fundamental in shaping the Direct team to become fully on and offline specialists, the model which is still followed to this day. Whilst at MediaCom Mark was featured in the MediaWeek Top 30 under 30 and shortlisted for the Rising Star Award in 2009. After managing £110m of Dell business across EMEA, Mark joined PHD to evolve their DR offering in to a future facing progressive performance proposition. After fantastic success with brands at every stage of their journey Mark has joined MC&C to shape their offering to create the best performance agency in town.
Articles by Mark All articles by Mark
- Painting The CMO Out Of The Picture? in
MAD London on
04/25/2017
It has taken years to keep marketing from being viewed as a "colouring-in" department, but is the hard-won title of CMO endangered? Is marketing at risk of losing ground once more?
- Out-Of-Home Is Far From Out Of Sight in
MAD London on
12/22/2016
For too many marketers, however, it's out of mind -- leaving a gaping hole in the mix that is letting competitors sneak through.
- Three-Step Guide To Measuring TV's Cross-Channel Direct Response in
MAD London on
04/27/2016
Measuring response to TV ads is more problematic in such a fragmented media landscape,but it can be done to help drive ROI.

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