Tim SimsMember since May 2016Contact Tim
Tim Sims is the Senior Vice President of Inventory Partnerships at The Trade Desk, a global demand-side platform in the $5B real-time bidding industry. In his role at The Trade Desk, Tim leads the company's strategy and vision to create cutting-edge supply-side collaborations. Tim also oversees The Trade Desk's industry-shaping publisher management platform, where advertisers can transact with publishers to buy premium inventory through programmatic channels. Tim is an adtech veteran, having previously served as director of business development at OpenX, and director of media at Spot Runner. Tim is a graduate of Vanderbilt University and lives and works in New York City.
Articles by Tim All articles by Tim
- The Big Game's Fumble: Missed Opportunities On Connected TV in
Television News Daily on
Sunday's game represented a crucial opportunity for digital advertising. It offered a chance for publishers to maximize the value of their connected TV inventory, brands to reach their audience with high impact messages, and consumers to receive relevant advertising. But instead of a triple win, the industry fumbled.
- As NFL Ratings Drop, Advertisers Need To Call An Audible On Their Digital Campaigns in
Marketing Insider on
We're in the thick of it, people: Coolers are filled, grills are hot, Sundays are reserved for all things football ... but NFL ratings are down 15% since 2015, according to the Daily Wire. This comes as no surprise, though, with the rise of connected devices - everything from smart phones to smart TVs - consumption of football, overall, is evolving. Fans no longer have to be on their couch, with their TVs on, as soon as the whistle blows in fear of missing the game. They can plug in at a moment's notice, on any device, and even multitask without missing a play.
- Why Header Bidding Is Good For Buyers And Sellers In The Long Run in
Real-Time Daily on
I get a lot of questions from clients and partners about header bidding: What is it? Are we doing it? What value does it add? Here are my answers to those questions.