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- The Ultimate Disruptor in
Engage:Millennials on
06/03/2016
When a disruptor invades a market, a predictable ritual ensues. The invader makes threatening, exaggerated claims. This is the chest-thumping, attention-seeking stage. And the attention it seeks is media attention. Which duly follows. The prey will either publicly shrug it off, pointing out to the same media the strategic changes they'd made recently to address the very shortcoming being exploited (guaranteeing more media attention), or they'll play the insouciance card, pretending to ignore the interloper, while working desperately undercover to determine if the problem is real.
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