Kenneth SuhMember since June 2016Contact Kenneth
- EVP, Global Business Development Unruly
- New York New York
- 10010 USA
Articles by Kenneth All articles by Kenneth
- Programmatic Traders Are Being Catfished, But Ads.txt Can Help in
Publishers Daily on
Catfishing doesn't just exist in the world of online dating. Ad buyers have been caught, too, purchasing inventory for what they think are premium sites, when in reality the ad placement shows up on a different site. This is known as domain spoofing and is a growing problem. With an eye toward transparency, the Interactive Advertising Bureau introduced Ads.txt as a way to fight this type of fraud - and it's quickly gaining traction.
- Has Programmatic Gone Too Far? How Buyers Shifted Focus From Quantity To Quality in
Real-Time Daily on
Back in the early programmatic days, buyers wanted scale -- and quickly. And exchanges were more than happy to provide it, albeit by turning a blind eye to traffic quality. But now buyers have become much pickier.