Yann AïtBachir
Member since March 2016Contact Yann- Head of Product Research PocketMath
- https://pocketmath.com/
- LinkedIn: https://www.linkedin.com/in/yaitbachir
- San Francisco California
- 94102 USA
Articles by Yann All articles by Yann
- Real-Time Optimization: Major Disrupter In Advertising World in
Real-Time Daily on
06/09/2016
The advent of digital advertising technologies, including real-time bidding and programmatic buying, have completely disrupted advertising's planning process. Real-time bidding allows companies to reach the most relevant audience at the perfect moment. Programmatic automates media buying, resulting in a more efficient purchasing process, increased scale, better ad relevance and the opportunity to optimize in real time.
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