- Real-Time Optimization: Major Disrupter In Advertising World in
Real-Time Daily on
06/09/2016
The advent of digital advertising technologies, including real-time bidding and programmatic buying, have completely disrupted advertising's planning process. Real-time bidding allows companies to
reach the most relevant audience at the perfect moment. Programmatic automates media buying, resulting in a more efficient purchasing process, increased scale, better ad relevance and the opportunity
to optimize in real time.