Susan Bryant

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• Optimizing Local Paid-Search Campaigns In AdWords: 6 Tips in Search & Performance Marketing Daily on 06/08/2016
  

  Paid-search marketers have adjusted strategies for campaigns, landing pages, ad copy, ad extensions, and bids to accommodate the shift to mobile. This impacts local search, as Google research says 50% of mobile users are most likely to visit after conducting a local search. Here are some tips to optimize campaigns.

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