Richard Dobbs
Member since June 2016- Senior Partner McKinsey
- London
- SW1Y4UH GBR
Articles by Richard All articles by Richard
- The Golden Age Of Silver Consumption in
Engage:Affluent on
06/22/2016
"Old is the new young." Is this one of those catchy but, ultimately, meaningless advertising slogans? Far from it. The 60-plus age group is going to be the most important consumer growth market over the next 15 years, generating more than one-third of global consumption growth, according to our new report, "Urban World: The Global Consumers to Watch," which is free and available on our website. The largest elderly consumer markets today are in developed economies where their number will grow by a third between 2015 and 2030. These consumers will generate 20% of global consumption growth over this period. In comparison, European millennials will contribute less than 2%. Companies that continue to focus their efforts on what they perceive to be the glamorous youth market risk missing out.
- The Golden Age Of Silver Consumption in
Engage:Boomers on
06/14/2016
"Old is the new young." Is this one of those catchy but, ultimately, meaningless advertising slogans? Far from it. The 60-plus age group is going to be the most important consumer growth market over the next 15 years, generating more than one-third of global consumption growth.
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