Jaana Remes
Member since June 2016Contact Jaana- Principal McKinsey
- San Francisco California
- 94104 USA
- The Golden Age Of Silver Consumption in
Engage:Affluent on
06/22/2016
"Old is the new young." Is this one of those catchy but, ultimately, meaningless advertising slogans? Far from it. The 60-plus age group is going to be the most important consumer growth market over
the next 15 years, generating more than one-third of global consumption growth, according to our new report, "Urban World: The Global Consumers to Watch," which is free and available on our website.
The largest elderly consumer markets today are in developed economies where their number will grow by a third between 2015 and 2030. These consumers will generate 20% of global consumption growth over
this period. In comparison, European millennials will contribute less than 2%. Companies that continue to focus their efforts on what they perceive to be the glamorous youth market risk missing out.
- The Golden Age Of Silver Consumption in
Engage:Boomers on
06/14/2016
"Old is the new young." Is this one of those catchy but, ultimately, meaningless advertising slogans? Far from it. The 60-plus age group is going to be the most important consumer growth market over
the next 15 years, generating more than one-third of global consumption growth.