Anthony Long is Head of Demand Generation and Analytics for Vistaprint Digital Services. An industry veteran with nearly 15 years of experience, he leads demand generation for Vistaprint Digital, marketing strategy and execution for Vistaprint’s Webs and Pagemodo brands, and the analytics teams across all the aforementioned brands. Prior to Vistaprint, Anthony was Director of Product Management at Gannett where he led search engine optimization strategy, implementation, and management for USA TODAY and the company’s 100+ local newspaper and broadcast websites. He also founded EDGERANK, an early-stage search and Internet marketing consultancy, in 2011 and spent five years at AOL as Director of SEO. As a result of his efforts, he was one of seven recipients of AOL’s Heroes Award for outstanding performance. Anthony holds a Bachelors of Arts in sociology from Harvard University and received certification in Advanced Search Engine Marketing Strategies from Search Engine Academy’s Ultimate SEO Mastery Workshop.