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Tal Hayek

Member since May 2016Contact Tal

Mr. Hayek is the Co-founder and CEO of AcuityAds. He is addicted to transformation. In 2004, Tal founded an ad-tech company, a marketing platform focused on lead generation and customer acquisition. In 2006, it was sold to a public company. Staying on for two years, Tal was a key contributor in helping the company’s revenue grow to $110MM in 2008. However, it was during his time at the helm that Tal began to notice major inefficiencies in media buying. In 2009, Tal shifted this value focus to digital advertising and Acuity was born.

Articles by Tal All articles by Tal

  • Why Marketers Still Can't Figure Out Their Data in Real-Time Daily on 06/20/2016

    Programmatic advertising is a victim of its own hype. Its power has been obscured by a plague of buzzwords and industry jargon, distracting from data's potential to transform digital marketing. That's left marketers in nothing more than a dizzying data-driven spin: they know their objective, but they don't know what they should expect from the very vendors who are promising to help them meet it.

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