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Jerry Gondek

Member since March 2009

  • Business Development Director OOHA Wilkins
  • 907 Pelham Court
  • Naperville Illinois
  • 60563 USA

Articles by Jerry All articles by Jerry

  • Why Is OOH Programmatic Media Buying Problematic? in Real-Time Daily on 06/22/2016

    Proponents of programmatic media buying promise far greater efficiency, speed and flexibility for out-of-home media, but a number of fundamental obstacles will make universal adoption in the OOH industry a distant prospect at best. Here are the major barriers:

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