Jerry Gondek
Member since March 2009- Business Development Director OOHA Wilkins
- 907 Pelham Court
- Naperville Illinois
- 60563 USA
Articles by Jerry All articles by Jerry
- Why Is OOH Programmatic Media Buying Problematic? in
Real-Time Daily on
06/22/2016
Proponents of programmatic media buying promise far greater efficiency, speed and flexibility for out-of-home media, but a number of fundamental obstacles will make universal adoption in the OOH industry a distant prospect at best. Here are the major barriers:
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