Articles by Jeff All articles by Jeff
- For Programmatic To Grow, Commercial Terms Must Change in
MediaDailyNews on
12/10/2018
Advertisers should treat programmatic advertising as a long-term investment and seek significant cost efficiencies for consolidating their media spend.
- What's Your Data Really Made Of? in
Real-Time Daily on
06/21/2016
Today, our data has been processed so much that we often find ourselves working with a metric that doesn't look anything like what we originally set out to do. Many of these problems stem from the disconnection between consumers' online and offline data.
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