Paul Nunes
Member since June 2016Contact Paul- Managing Director Accenture Institute for High Performance
- New York New York
- NY10105 USA
- Boosting Revenue Growth With Just-in-Time Marketing in
Marketing: CPG on
06/22/2016
Taking a just-in-time approach to marketing can deliver a higher return on marketing dollars, according to our new report based on a survey of more than 500 chief marketing officers globally including
consumer goods companies. Companies identified as just-in-time marketers are three times more likely to beat their peers on revenue growth.