CEO at Pixlee * Millennial marketing expert * Forbes 30 under 30 * Building Software for Authentic Marketing
- Brands And Agencies, Don't Fear Millennial Content Creators in
Engage:Millennials on
06/28/2016
Marketers have learned that embracing user-generated social content enhances their brands and builds stronger relationships with customers. But yet they still fear what their customers, especially
social-savvy, trendsetting millennials, may say online about them. They worry that some of the 2 billion young people worldwide - projected to spend over $2.5 trillion annually in the coming years -
could make disparaging remarks on Facebook, Instagram or Twitter, tarnish their brand images and cause alienation with this important demographic.