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John Tanner

Member since March 2026Contact John

John Tanner is Global Director at Chase Design Group, where he plays a central role in shaping the agency’s global growth, client partnerships, and vision. Working across the firm’s Los Angeles, New York, and Bristol, UK studios, he brings a strategic, cross-market perspective to building brands. With a career spanning leading branding agencies, John has held senior roles across account management, business development, and marketing. He has partnered with some of the world’s most recognized companies, including Nestlé, Hewlett-Packard, Disney, and PepsiCo, guiding brand initiatives that extend beyond packaging into broader, integrated brand experiences. John’s work is informed by global experience, having led and contributed to assignments across Europe, Asia, and South America. He is known for his thoughtful, relationship-driven approach to business development, balancing strategic rigor with a genuine ability to connect with clients and teams alike.

Articles by John All articles by John

  • Why Chasing Trends Is Killing Your Brand in Marketing Insider on 03/24/2026

    Relevance is not about evolution for its own sake, and it is not about imitation.

  • Everyone Loves A (Brand) Story in Marketing: CPG on 06/29/2016

    Three years ago Disney's Frozen hit theaters, and parents remember the seemingly endless months that followed its release. Everyone was singing the now iconic "Let It Go" on repeat. In film, screenwriters and directors appeal to an identifiable audience, creating a world in which a protagonist like Snow Queen Elsa encounters and overcomes conflict. There is action, tension and a resolution that leaves viewers satisfied.

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