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mark davenport

Member since February 2014Contact mark

Mark Davenport is the Senior Director of Analytics at The Trade Desk, a global demand-side platform in the $5B real-time bidding industry. In his role at The Trade Desk, Mark leads the strategy and execution of all analytics products inside the platform. Mark is also responsible for working directly with The Trade Desk’s clients to help them understand and harness the power of their own data. Mark worked in finance prior to joining The Trade Desk. He holds a B.S. in Systems Engineering and Economics from Washington University in St. Louis and a Master’s degree in Statistics from the University of Chicago. He lives and works in New York City.

Articles by mark All articles by mark

  • How Programmatic Can Help Candidates Cut Through The Noise in Real-Time Daily on 07/05/2016

    Clarifying the complicated voter landscape is tough to do in any campaign, let alone in one as intricate as 2016. The more complex the issue, the tougher it is to fight the spread of misinformation about policy initiatives. It's always been this way, but the audience insights gleaned from data management platforms make programmatic ads an effective way to combat the confusion.

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