David Yeend
Member since August 2010Contact David- VP, Group Strategy Director 22squared
- Atlanta Georgia
- 30309 USA
- Time To Re-route Your Travel Marketing Strategy in
Marketing: Travel on
07/13/2016
Right now, a family is planning a vacation and their mindset is radically different from the travelers of three years ago. Their motivations are more sophisticated, their needs are more complex, and
their media choices are more fragmented. If you're marketing a destination, your fundamental strategies must keep pace with how consumers plan trips today. You have to market on their terms, exceed
their expectations of a brand, and outsmart your competition rather than outspend them. This vacation business is hard work.
- Industry To Get Real In The Motor City
by
Karl Greenberg
(Marketing Daily on
01/10/2013)
"Honda will show ... a Corolla concept" ... ?
- Kermit Was Right
by
Stuart Hickox
(Marketing: Green on
04/04/2012)
I find the "triple bottom line" is a useful way to frame the sustainability conversation. (Profits, People, Planet.) Because it opens the decision-making metric up to include a) making money (the one dimension C-suiters put first), b) taking care of employees and customers (which we all know fuels the Profit metric), and adds c) Green to the conversation they're already having. Viewing these together forces some consideration of the trade-offs any biz decision entails.