Mark Douglas

Member since July 2012Contact Mark

IAB Pushes For DIY Ad Units, Modules by Laurie Sullivan (Online Media Daily on 07/30/2012)
This is only a precursor of even more automation to come; as units become increasingly DIY, so will creative. Businesses will be able to create, test, and even retarget utilizing existing brand assets, without the extended ad development time and effort. It will be interesting to see how this plays out with creative agencies.

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