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Mark Douglas
Member since July 2012Contact Mark- President & CEO SteelHouse
- Los Angeles California
- 90016 USA
Articles by Mark All articles by Mark
- Tech And The Art Of Change in
MAD on
07/14/2016
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- IAB Pushes For DIY Ad Units, Modules
by
Laurie Sullivan
(Online Media Daily on
07/30/2012)
This is only a precursor of even more automation to come; as units become increasingly DIY, so will creative. Businesses will be able to create, test, and even retarget utilizing existing brand assets, without the extended ad development time and effort. It will be interesting to see how this plays out with creative agencies.
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