Since joining RedPeg Marketing, Daniel has been the purveyor of ideas, excitement and experience design as VP of Creative & Executive Creative Director. An aspiring renaissance man, Daniel is also a published author, creative strategist, former professional athlete, and musician—RedPeg’s very own polymath. Unlike most Creative Directors, Daniel veered from a path of finance to one of strategy and creativity. At Saatchi & Saatchi, he got his start in the automotive industry, heading the sports and endurance division at Toyota. He has also developed award-winning, consumer passion-focused programs like the I Love NY campaign which helped launch NYC & Company into a new age of digital and experiential marketing.
- Activate Sponsorships, Don't Settle in
Marketing: Sports on
07/19/2016
You did it! You decided to sponsor a team, arena or player in a sport that supports your company's goals, indexes highly in your target market or is simply your CEO's favorite past time. Now what?
Most companies fail because they did not think beyond ticket sales, stadium signage, the logos on the jerseys, or the few times a year you get to interact with the player. These are the basics of
sponsorship deals. It is the "ticket" to entry.