Lauren WienerMember since July 2016
- Chair of the Interactive Advertising Bureau (IAB) Board, and President of Buyer Platforms, Tremor Video Tremor Video
- New York New York
- 10036 USA
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- Summer Plans? Beach, Road Trips And Mobile Binge Viewing in
Marketing: Entertainment on
There's a billion-dollar opportunity in the palm of your hand: the marriage of addressable TV content and mobile binge viewing. We've all seen or heard about the latest "Internet Trends" report from Mary Meeker, calling out yet again the disparity between mobile time spent and ad/marketing dollars invested. But it feels like we have this conversation every year. How many more seasons will pass before content producers and brands catch up to the opportunity? Mobile consumption isn't about to slow down.