Amanda Hechinger
Member since July 2016Contact Amanda- Manager, Strategic Innovation, Life+ Mindshare
- LinkedIn: https://www.linkedin.com/in/amandahechinger
- New York New York
- 10018 USA
Amanda Hechinger works on Mindshare’s Life+ Strategic Innovation team based out of New York City. She works to execute impactful, innovative ad campaigns in the mobile and wearable space by leveraging location and behavioral data to create more valuable experiences for consumers on their connected devices.
Articles by Amanda All articles by Amanda
- Preparing For Cultural Curveballs At SXSWi in
Marketing Daily on
03/09/2017
Marketers must pay heed to these three trend territories that will undoubtedly be a focus at SXSWi this year.
- Playing Their Game: Reaching The ESports Consumer in
Marketing: Sports on
07/22/2016
Twenty-seven million championship game viewers. $11+ million in prize money. Screaming fans. Overflowing arenas.
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