Articles by Shiv All articles by Shiv
- A Slimmed-Down Industry Looks To Drive Growth Once More in
Marketing: CPG on
07/27/2016
An in-depth global Accenture survey among industry analysts and senior executives reveals that Consumer Package Goods (CPG) companies are at a significant crossroads. CPG companies that keep cutting costs and don't invest in future capabilities, channels and markets are putting their brand reputation and market share at risk.
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