Articles by Nathan All articles by Nathan
- Data Beyond Programmatic: Fuel For Martech/Ad Tech Convergence in
Real-Time Daily on
08/11/2016
The data-management platform (DMP) has proven to be an effective technology for advertisers and marketers. DMP vendors demonstrate the mantra that data is king. But it is equally well known that data alone is not enough. Being able to serve actionable insights is the real crown jewel. So why should these insights be limited to paid media?
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