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Nathan Carver

Member since August 2016Contact Nathan

  • CTO Accordant Media
  • New York New York
  • 10010 USA

Articles by Nathan All articles by Nathan

  • Data Beyond Programmatic: Fuel For Martech/Ad Tech Convergence in Real-Time Daily on 08/11/2016

    The data-management platform (DMP) has proven to be an effective technology for advertisers and marketers. DMP vendors demonstrate the mantra that data is king. But it is equally well known that data alone is not enough. Being able to serve actionable insights is the real crown jewel. So why should these insights be limited to paid media?

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