Andrea McFarling
Member since July 2015Contact Andrea- Director of Marketing Adlucent
- 2130 S Congress Ave
- Austin Texas
- 78704 USA
Articles by Andrea All articles by Andrea
- Facebook's Anti-Ad-Blocking Move Signals It's Time To Get Personal in
Real-Time Daily on
08/12/2016
In an age where almost everything has become tailored to personal preferences -- from Netflix recommendations to one's Pandora playlist -- consumers not only want personalization from brands, they've come to expect it. And Facebook's announcement this week that the company will bypass ad-blocking software on desktops -- instead, displaying ads based on user preference -- proves that ads are no exception.
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