- The Case For Psychographics In Marketing
Around the Net in Email, Ray Schultz - Monday, December 27, 2021
Demographics can tell a firm who a customer is, but not the ...
- Surge And Splurge: Online Sales Rose By 11% During Holiday Period
Email Insider, Ray Schultz - Monday, December 27, 2021
Overall retail sales jumped by 8.5% from Nov. 1 through Dec. 2 ...
- Aterian Closes On $50 Million Credit Facility, Repays Separate Loan
Email Marketing Daily, Ray Schultz - Monday, December 27, 2021
The asset-backed credit deal is with MidCap Financial Trust. Aterian faced supply-cha ...
- Email Outage Reportedly Caused By 'Extreme' Australian Weather
Email Marketing Daily, Ray Schultz - Monday, December 27, 2021
iiNet service in Australia was affected on Christmas Day and Boxing ...
- Driving Revenue With Paid Email Newsletters
Around the Net in Email, Ray Schultz - Thursday, December 23, 2021
Brands seeking to monetize their content might offer paid email newsletters. He ...
- Fiddling With First-Party: B2B Firms Face Corporate And Data Integration Hurdles
Email Insider, Ray Schultz - Thursday, December 23, 2021
Most companies are not using first-party data for email automation, Dun &am ...
- Study: Text Works Better Than Email For Restaurants
Email Marketing Daily, Ray Schultz - Thursday, December 23, 2021
Almost all subscribers stay on board for 90 days, outperforming email, Mobivi ...
- Intuit Acquires Imvision, Israel-Based Security Firm
Email Marketing Daily, Ray Schultz - Thursday, December 23, 2021
The purchase of API provider Imvision is said to be Intuit's thi ...
- What Marketers Can Do With 4.3 Billion Email Addresses
Around the Net in Email, Ray Schultz - Wednesday, December 22, 2021
The world will have 4.3 billion email addresses within two years, statisti ...
- Tips On Controlling Gmail Accounts After Death
Around the Net in Email, Ray Schultz - Wednesday, December 22, 2021
A person’s email account will live on after they die, especially giv ...
- Check Me Out: Consumers Are Fed Up With Passwords And Resets, Study Shows
Email Insider, Ray Schultz - Wednesday, December 22, 2021
Most shoppers prefer to check out as guests because it's easier th ...
- Mastercard To Acquire Dynamic Yield Personalization Engine From McDonald's
Email Marketing Daily, Ray Schultz - Wednesday, December 22, 2021
The purchase will facilitate individualized customer engagement across channels, Mastercard says. ...
- Free Holiday Email Templates Offered By CloudHQ
Email Marketing Daily, Ray Schultz - Wednesday, December 22, 2021
Available to Gmail users, the templates are designed to help employees w ...
- Political Emails Should Be Accurate And Helpful
Around the Net in Email, Ray Schultz - Tuesday, December 21, 2021
Both Democrats and Republicans are sending emails containing misinformation. Campaigns should gi ...
- Adam Schiff's Cookie Jar: Random House Can Rent His Campaign List To Promote His Book
Email Insider, Ray Schultz - Tuesday, December 21, 2021
The FEC ruling says the Schiff Committee can either rent the li ...
- Travel And Entertainment Saw Huge Transaction Hikes On Black Friday, Cyber Monday
Email Marketing Daily, Ray Schultz - Tuesday, December 21, 2021
Retail was relatively flat, compared with 2020, Accertify reports. ...
- Optimizely Integrates Its B2B Commerce Cloud And Content Cloud
Email Marketing Daily, Ray Schultz - Tuesday, December 21, 2021
Users of both can deliver digital experiences across audiences, the firm s ...
- 12 Marketing Trends Forecast For 2022
Around the Net in Email, Ray Schultz - Monday, December 20, 2021
Shoppable links and bump offers—those generated via email and web platforms ...
- Metrics Underdog: North America Follows Europe In Email Clicks, Opens
Email Insider, Ray Schultz - Monday, December 20, 2021
But the continent also ranks high in unsubscribe rates for scheduled, automat ...
- B2B Tech Sector Will Decline In 2022, But Rebound In 2023: Study
Email Marketing Daily, Ray Schultz - Monday, December 20, 2021
NPD forecasts a 2% in B2B tech sales, due in part ...
- New Data Erasure Tool Helps Brands Comply With Privacy Rules, Firm Says
Email Marketing Daily, Ray Schultz - Monday, December 20, 2021
Firms have a limited amount of time to delete data under GD ...
- Apple Backs Down On App Privacy Rules: Report
Around the Net in Email, Ray Schultz - Friday, December 17, 2021
Apple is softening its new privacy rules to allow some user-specific informati ...
- Google Drive Emails Users Who Store Inappropriate Content
Around the Net in Email, Ray Schultz - Friday, December 17, 2021
Google is sending emails to users who violate its abuse policies ...
- The Gen Z Frenzy: Dueling Studies Show They Want Ease Of Use When Shopping
Email Insider, Ray Schultz - Friday, December 17, 2021
Gen Zers will surrender privacy if it makes the process smoother. A ...
- Oh-So Ulta: How National Beauty Brand Toned Up Its Email
Email Marketing Daily, Ray Schultz - Friday, December 17, 2021
Movable Ink helped Ulta Beauty create highly personalized emails based on first-par ...
- Adobe Releases Its App Builder For General Use
Email Marketing Daily, Ray Schultz - Friday, December 17, 2021
The tool can help developers create customer experiences, Adobe says. ...
- Google And Apple Hold 'Vice-Like' Grip Over Consumers: UK Competition Chief
Around the Net in Email, Ray Schultz - Thursday, December 16, 2021
Google and Apple are holding a “vice-like grip over how we u ...
- A Dirty Little Secret About B2B Marketing
Around the Net in Email, Ray Schultz - Thursday, December 16, 2021
Here’s a secret about B2B email marketing: The email li ...
- SMBs Are Humming: Most Had Higher Ecommerce Sales This Year -- And Email Helped
Email Insider, Ray Schultz - Thursday, December 16, 2021
Almost two-thirds of SMBs invested in email technology in 2021, but few ...
- Digital Sales Grew Modestly YoY During Post-Cyber Week Period, Salesforce Reports
Email Marketing Daily, Ray Schultz - Thursday, December 16, 2021
Despite modest post-Cyber Week growth, the sales pulse quickened as consumers rac ...