- Email Security Firm Says It Has Closed New Funding Round
Email Marketing Daily, Ray Schultz - Wednesday, January 13, 2021
EasyDMARC has received an investment from Dutch firm Crosspring, and plans ...
- How To Send Automated Email Sequences
Around the Net in Email, Ray Schultz - Tuesday, January 12, 2021
Automated email sequences are usually sent after a customer takes an actio ...
- Charity Begins With Email: Donors Prefer It Over Other Channels
Email Insider, Ray Schultz - Tuesday, January 12, 2021
Direct mail is a distant second. But preferences in how they gi ...
- Salesforce 'Takes Action' To Block RNC Emails That Deny Election Results
Email Marketing Daily, Ray Schultz - Tuesday, January 12, 2021
Salesforce company ExactTarget had sent hundreds of emails claiming fraud. The Tru ...
- eTargetMedia Combines Display Retargeting Platform With Email List Service
Email Marketing Daily, Ray Schultz - Tuesday, January 12, 2021
The new tool allows marketers to follow email campaigns with digital ...
- Coherent Path Integrates Its Email Application With Movable Ink
Email Marketing Daily, Ray Schultz - Tuesday, January 12, 2021
Retailers can use the combined service to send the right balance ...
- Marketing Analytics Predictions For This Year
Around the Net in Email, Ray Schultz - Monday, January 11, 2021
Brands will be focusing on media-mix modeling as part of their analyti ...
- 18 Ways To Improve Your Marketing In 2021
Around the Net in Email, Ray Schultz - Monday, January 11, 2021
Marketing has changed, between the COVID-19 pandemic and technology and regulatory change ...
- No Pay Zone: Consumers Prefer Free Email Newsletters Supported By Ads
Email Insider, Ray Schultz - Monday, January 11, 2021
The paid-subscription model is practically nonexistent for small publishers, the What ...
- Mailchimp Acquires Chatitive, Two-Way SMS Platform
Email Marketing Daily, Ray Schultz - Monday, January 11, 2021
Chatitive facilitates conversational SMS marketing for small businesses, Mailchimp says. ...
- TheChecker Joins Blaze Verify In Cache Ventures Portfolio
Email Marketing Daily, Ray Schultz - Monday, January 11, 2021
Cache Ventures hopes to dominate the email verification space with Blaze Veri ...
- George Whelan Joins Amergent As SVP of Business Development
Email Marketing Daily, Ray Schultz - Monday, January 11, 2021
Whelan will help clients achieve fundraising in all channels, company CEO Ja ...
- Data Firm Fires Its CEO Over Alleged Participation In Capitol Seizure
MediaDailyNews, Ray Schultz - Monday, January 11, 2021
Brad Rukstales has been arrested and charged with entering the Capitol groun ...
- Who Won The Battle Of The Presidential Campaign Emails
Around the Net in Email, Ray Schultz - Friday, January 8, 2021
Team Trump was hyperactive during the recent election cycle, sending 12 emai ...
- The Future Of Email Marketing By SMBs
Around the Net in Email, Ray Schultz - Friday, January 8, 2021
The boom in online shopping has led to increased email marketing ...
- Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies
Email Insider, Ray Schultz - Friday, January 8, 2021
Almost half are burdened with tech stacks that under-deliver on goals, RollWor ...
- Alleged Pro-Trump Rioter Fired By Direct Marketing Company
Marketing Daily, Ray Schultz - Friday, January 8, 2021
The unnamed employee, who was fired from Navistar Direct Marketing, was identifi ...
- Consumers Want Warm And Cuddly Ads, Study Finds
Marketing Daily, Ray Schultz - Friday, January 8, 2021
Consumers are turned off by content that evokes sadness, fear and ange ...
- B2B Brands Will Own The Digital Journey In 2021, Exec Says
Around the Net in Email, Ray Schultz - Thursday, January 7, 2021
B2B marketers must take back control of the buying cycle, says Nick Hey ...
- Email Marketing Has Not Yet Kicked The Bucket: Opinion
Around the Net in Email, Ray Schultz - Thursday, January 7, 2021
Has email marketing had its day? Not by a long shot. He ...
- Customers For Life: LTV Is Now The Top Ecommerce Metric, Study Shows
Email Insider, Ray Schultz - Thursday, January 7, 2021
Most brands are increasing their ecommerce budgets and headcounts this year, Namog ...
- Firm Debuts 'Privacy As A Service'
Email Marketing Daily, Ray Schultz - Thursday, January 7, 2021
ZenPrivata's new "privacy as a service" capability helps firms put privacy contro ...
- Narrative Working With Experian To Supply Insights To Data Streaming Clients
Email Marketing Daily, Ray Schultz - Thursday, January 7, 2021
Brands can utilize the data to build audiences for campaign targeting, t ...
- Benchmark Email Secures $3 Million Credit Draw
Email Marketing Daily, Ray Schultz - Thursday, January 7, 2021
The firm, which serves SMBs, will use the funding to drive acquisiti ...
- Stephanie Buscemi To Leave Post As Salesforce CMO
Around the Net in Email, Ray Schultz - Wednesday, January 6, 2021
Salesforce CMO Stephanie Buscemi is leaving the company after an almost seven-year tenur ...
- Building Your Email List With Paid Acquisition
Around the Net in Email, Ray Schultz - Wednesday, January 6, 2021
Paid acquisition can help you build your email list. But there pitfall ...
- Direct Mail And Digital Buddy Up: How Email Supports 'Tactile Marketing'
Email Insider, Ray Schultz - Wednesday, January 6, 2021
Nick Runyon, CMO of PFL, explains how direct-mail packages filled with 'stuf ...
- LiveIntent Adds Beck, Cooper And Hamilton To C Suite
Email Marketing Daily, Ray Schultz - Wednesday, January 6, 2021
The executives were already serving the company, which says it achieved 2 ...
- PROS Names Martin Simoncic As Chief Customer Officer
Email Marketing Daily, Ray Schultz - Wednesday, January 6, 2021
This is Simoncic's second term at the customer experience firm, where ...
- MailerLite Offers Email Training Program
Email Marketing Daily, Ray Schultz - Wednesday, January 6, 2021
The MailerLite learning program covers email marketing techniques from the novice lev ...