Elyse Rettig
Member since October 2010Contact Elyse- SVP, Media Publicis Health Media
- http://www.publicishealthmedia.com
- 100 Penn Square East, 11th Floor South
- The Wanamaker Building
- Philadelphia Pennsylvania
- 19107 USA
Articles by Elyse All articles by Elyse
- Where Should Your Value Lie? in
Marketing: Health on
08/19/2016
Media agencies have always leveraged scale and buying clout to negotiate savings for clients. This is no longer good enough. Data and targeting capabilities have become more sophisticated, consumers are curating their own content ecosystem, and patients are more empowered.
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