Robinson Smith
Member since August 2016Contact Robinson- Creative Director Varsity
- Lemoyne Pennsylvania
- 17043 USA
- The Real Way To Reach Baby Boomers in
Engage:Boomers on
08/22/2016
Marketers have successfully used real people of all ages to advertise their products, especially in the beauty and fashion realms. One campaign I really like is for Cole Haan, which celebrated its
85th anniversary with ads showing black-and-white portraits of people who were born in 1928, including poet Maya Angelou and astronaut Captain Jim Lovell.